Throughout my many years in design my experience ranges from overseeing the creative development of complex websites to a more direct hands on approach.
My main focus has been to work with clients to understand their needs. I develop comprehensive customized web-based solutions which result in enhanced functionality and user-interface.
I have successfully collaborated with clients, sales teams, designers, and developers to integrate both technical and creative solutions with user-friendly web design and navigation. My strengths are in the development and enhancement of web/e-commerce solutions, such as supporting emails, and web banners campaigns. Additionally, I continuously partner with print developers in order to maintain branding continuity.
Freelance – 06/04-Present
Work closely with clients to understand needs and develop web-based solutions. Design and structure websites resulting in improved functionality and performance. Design artwork and enhance overall elements of web function via market analysis, technology research and implementation of effective creative solutions.
Establish the look and feel of web pages, emails, and ad banner campaigns including typography, graphics, color, layout, and other factors based on the client’s needs, branding, and 3rd party vendors/business partners.
Lead and collaborate with the web development team including programmers to solve design problems to best meet the client’s needs. Successfully integrate both technical and creative skills to develop cross-browser and cross-platform solutions with user-friendly web architecture and navigation systems.
Advance Internet/ NJ.com – 09/97-06/04
Managing Design Director
Responsible for the development of websites for local network affiliates along with external clients. Directly responsible for the management of the creative department including art directors, producers and freelance creative personnel with a leading internet news network. Developed the creative design and implemented innovative internet standards of news portals for over 12 affiliate networks.
Meta4 Digital Design Inc. – 06/96-08/97
Milton Samuels Advertising – 04/95-06/96
Graphic designer/Head of the production department
WJN Advertising -09/91-04/95
Meadowlands Photo Services – 04/86-02/90
Assistant photographer and graphic designer
• AETN Networks
• A&E Television
• The History Channel
• Pellechio Smith Agency
• St. Cassian Roman Catholic Church
• McGinley Building Services INC
• Dente Trading
• Dress Barn
• BIO. Channel
• Cameo Creative Interior Design IIC
• Lilly Pharmaceuticals
• Briar Hill at Montville
• Lifetime Movie Network
• Boston Market
• Lea & Perrins
• Hasbro/Star Wars
• Adobe Photoshop
• Adobe Illustrator
• Dreamweaver • Flash
• Microsoft Word
• Final Cut Pro
Rutgers University BA in Graphic Design with extensive concentration in Illustration and Photography.